แผนกลยุทธ์สำหรับบริษัทที่ปรึกษาด้านการพัฒนาทรัพยากรมนุษย์ / อุษณีย์ แสงโชติ=Strategic Plan for Human Resource Development Consultant Co.Ltd. / Usanee Saengchot
PT Impression Co.,Ltd. Started to work a business from year 2000 and has many business unit under company, and year 2011 the company expanded other business unit to Human Resource Development Consultant business. The company comprised with the management team who have knowledge and experience about Human Resource more than 10 years. In addition, the company is willing the customers to be satisfied on the company’s quality and professional service, including continue growth in order to create long term strength of the company. From analyzing the internal and external environmental factors found that the Human Resource Development Consultant business is in very interesting , it is analyzed as “Question Mark” and the demand growth rate is higher. The company expects to enable in creating the big market share by seizing the market share from the current competitors because it relates to present customers that have good relationship with the company a long time for starting this business, the company has high human resource experience and knowledge staffs which they know customers’ requirement, channel networks and distribution by self, price competitive. The company applies the Corporate Strategy in the growth strategy. In addition, the Business Strategy of the company is customer focus and differentiation. Also the Functional Strategy is cover the whole Marketing functions, including Operation functions, Human Resource functions, Research and Development functions and Financial functions in order to create value added for the customers, create good relationship with the customers and increase customers’ satisfaction which lead to be strong brand loyalty. Then the company will have advantages over the business competition and achieve the set objectives.
