การศึกษาแนวทางการสร้างเจริญเติบโตอย่างยั่งยืนของสินเชื่อเช่าซื้อรถยนต์ สำหรับธุรกิจที่ไม่ใช่ธนาคาร / ศรายุทธ์ ชัยสวัสดิ์=A study of sustainable growth approach in auto hire-purchase for non-bank business / Sarayuth Chaisawadi
A Study of Sustainable Growth Approach in Auto Hire-Purchase for Non-Bank Businesses has the objectives of studying, analyzing the economic environment factors, relating industry environment of auto hire-purchase which have impacts on auto hire-purchase businesses. The analyzing results then will be used as guidelines to develop the strategic management in order to adjust or expand auto hire-purchase portfolio. To formulate the corporate strategy in different levels of businesses, system management tools will be employed to achieve the company goal and objectives of becoming a specialized financial institution with leading position in a niche market for the well being of the consumers and SMEs. Furthermore, student can determine corporate strategies both growth strategy, and competitive strategy by using differentiation focus approach. However, it is believed to be beneficial for the non-bank businesses in order to maintain their profitable level from the ability of customer segmentation, risk management, and efficiency of credit control policy if they follow this study. Addition, the company also would focus on human capital development and its integrated information technology to manage its operational flexibility together with employing tools for management information system to sustain competitive advantages.
