ความคาดหวังและความพึงพอใจของนักท่องเที่ยวชาวไทยต่อการท่องเที่ยวเชิงอนุรักษ์อำเภอปาย จังหวัดแม่ฮ่องสอน / ณัฐนรี สมิตร = Tourist's expectation and satisfaction toward eco-tourism in Pai district, Mae-Hongson province / Natnaree Smith
Pai district. Mae Hong Son province is renowned for tourism attraction. Pai has a beautiful scenery and cold weather, these strength attract a lot of tourist to experience the nature and Eco-tourism each year. Purposes The purposes of this research were to study the expectations and sastisfaction of the visitors about eco-tourism in the area of Pai, Mae Hong Son provinceand to compare the expectations and satisfaction between sex and age of the tourist. Methods Four hundred accidentally samples was selected from Thai tourists who travelled to Pai district. Mae Hong Son province. Questionnaire were used for data collecting. The statistical analysis was analyzed in term of means, standard deviation, t-test and one-way analysis of variance (F-test). The results showed that: 1.A study of expectation and satisfaction of tourist toward eco-tourism in Pai district, Mae Hong Son found that expectation of tourist was at a high level but the sastisfaction of tourist was at medium level. 2.The comparison of tourist expectation and satisfaction was found significantly different between male and female in green communities at 0.05 level. 3.The comparison of tourist expectation and satisfaction was found significantly different between ages in green communities expectation and found the difference in every satisfaction at 0.05 level.