แผนกลยุทธ์ธุรกิจสำหรับ พรีม่า ภู รีสอร์ท แอนด์ โฮเทล / รุ่งโรจน์ ชิ้นพัฒนกุล=Strategic business plan for Prima Pu Resort and Hotel / Rungroj Chinpattanakul
The independent study was conducted with the aim to study the strategy business plan for Prima Pu Resort & Hotel t and business hotel which is located at Klong Wan Village , Prachuap Khiri-Khan Province . This is a business that has the potential to grow near future. In this paper. Study of environmental factors. From the analysis of environmental factors. Environmental factors. Behavior and the factors influencing the choice of staying in hotels and resorts. Study and analysis of the competition. The above analysis makes it possible to know the strengths, weaknesses, opportunities and threat . The company is facing. The study in this regard can be obtained for such behavior and the factors influencing the choice of staying in hotels and resorts, strengths weaknesses opportunities and threats. And suggestions. Used in the formulation and business planning. It is also possible to use the information that I approach the study of the feasibility of the product. To meet the needs of customers in the future. The analysis was conducted at the enterprise level, the Prima Pu Resort & Hotel in 5-10 years, the growth strategy (Growth Strategy) by focusing growth in existing business (Concentration) since growth in resorts and hotels in Ban Klong Wan ,Prachuap Khiri-Khan. Also has the potential to grow much more. In addition, consumers tend to spend more time to travel on the increase. In addition, a strategy that has led to a plan of action to achieve organizational objectives and goals set efficiently.
