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AuthorDominick, Joseph R
TitleThe dynamics of mass communication : media in the digital age / Joseph R. Dominick
Imprint Boston : McGraw-Hill, c2007
Edition 8th ed
Descript xxii, 494, [18] p. : ill. (chiefly col.) ; 28 cm.


Nature and history of mass communication: Communication: mass and other forms ; Perspectives on mass communication ; Historical and cultural context -- Media: Newspaper ; Magazine ; Book ; Radio ; Sound recording ; Motion pictures ; Television ; The internet and the World Wide Web -- Specific mass media professions: News gathering and reporting ; Public relations ; Advertising -- Regulation of the mass media: Formal controls: law, rules, regulations ; Ethics and other informal controls -- Impact of the media: The global village: International and comparative media systems ; Social effects of mass communication

Mass media

Communication Arts Library302.23 D671D 2005CHECK SHELVES

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