Nature and history of mass communication: Communication: mass and other forms ; Perspectives on mass communication ; Historical and cultural context -- Media: Newspaper ; Magazine ; Book ; Radio ; Sound recording ; Motion pictures ; Television ; The internet and the World Wide Web -- Specific mass media professions: News gathering and reporting ; Public relations ; Advertising -- Regulation of the mass media: Formal controls: law, rules, regulations ; Ethics and other informal controls -- Impact of the media: The global village: International and comparative media systems ; Social effects of mass communication

1. Mass media