Cool and kawaii -- New world modernity -- Aspects of cuteness -- Cross gender tendencies in cool and kawaii -- Coolness between virtue ethics and aesthetics -- The temptation of kitsch -- Kitsch in Japan: tradition and modernity -- Cool and dandyism: two words--one concept -- Dandyism, consumer society, and virtual reality -- Conclusion: a dialectics of cool and kawaii?

1. Aesthetics
2. Popular culture -- Japan
3. Japan -- Civilization -- 21st century
4. Japan -- Civilization -- American influences