กลยุทธ์การประชาสัมพันธ์การท่องเที่ยวเชิงอนุรักษ์ อำเภอปาย จังหวัดแม่ฮ่องสอน / ไพลิน ปิยวนิชพงษ์ = Public relation eco-tourism strategy in Pai district, Mae-Hongson province / Pailin Piyavanichpong
The purpose of this research was to set up the strategies to the media to restore the eco-tourism to Pai district, Mae Hong Son province. The 400 samples were accidentally selected from Thai tourists who travelled to Pai district. Mae Hong Son province. Questionnaire was used for data collecting. The statistical analysis was analyzed in term of means and standard deviation and in-depth interview the environment specialists. The results showed as follow: From the analysis of the opinion of visitors to the promotion of eco-tourism Pai district. The tourists’ opinions toward the commercialization of eco-tourism were at the high level. 1. Green heart’ public relation strategies by using the publication such as; mass media, printed media, personal media and website. 2. Green logistic’ public relation strategies by using personal media such as tourist guide. 3. Green attraction’ public relation strategies by using identity media such as; bill boards and sign boards, and mass media. 4.Green Community’ public relation strategies by using special events or tourism promoting projects. 5. Green Activity’ public relation strategies by using exhibition and special events. 6. Green Service’ public relation strategies by using website and establishment rewards 7. Green plus’ public relation strategies by using television media, radio media, community radio media and special activities relating to the community.
