To analyze the reproduction of patriarchal discourse found in Thai films released from 2000 to 2009 A.D., both at the surface and the deep structures. This research is basically a qualitative research, using textual analysis of a total of 12 films. These films fall into one or more of the following categories: i.e. featuring women in the central roles, focusing on feminist values, or containing narratives that are critical of patriarchal society. The findings of the research are as follows. The films selected for study consistently reproduce patriarchal discourse at various levels. Some feature patriarchal viewpoint at the surface structure as in the plot by featuring typified or stereotyped characters. Others feature women in the lead roles that are comparable to men, but beneath that superficial outlook they are framed by patriarchal concept all the same. This is materialized by the following components: the desire of leading female characters that are strictly tied up with the social norm; the narrative conflict revolving around the frantic search for possession of phallic power by both male and female characters; the storytelling method from the point of view of a male gaze; the alienated status of heterosexual and third genders which differ from the social values and norm. The presentation techniques come in various forms, ranging from fearful, ridiculous, sensual to uphold with abnormally high regard. The conclusion of this research is: even though contemporary Thai films try to adapt themselves to the fast changing pace of the modern world by showing a new generation of women who seem to liberate themselves totally from oppression by men, these films still imprison themselves in the patriarchy system by responding to the myth of spectatorship in a more tactful way.
