แผนธุรกิจสำหรับผนังเบาสำเร็จรูปคอนกรีตโฟมสำหรับอาคาร / บุญชัย ทรัพย์อุดมกุล=Business plan for Light Weight Foamed Concrete Wall for Buildings/ Boonchai Supudomkul
Foamed concrete is the light-weight wall, which has several outstanding features such as heat and noise resistance, less labor work and cheaper cost. From the primary study, Foamed concrete has been widely used for construction in Europe, America, Asia (South Korea, China), but has not yet been widely recognized in Thailand. Due to labor problems last year, I foresee that there are spaces for product growth and business opportunities. I have the business plan to establish a foamed concrete company in Thailand for importing machine, materials and manufacturer. The analysis of the external and internal environment factors has shown that this business has the potential to expand. The company’s short-term goals have target sales of 35 million baht in the first year, and sales growth at least 20% for the next two years. The corporate strategy is “Growth Strategy” by using the “Market Penetration Strategy”. The Business Strategy is the differentiation of the products and services to make more sales. Moreover, the company target is to create brand image to build up customer’s confidence and increase more sales for the future.
