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TitlePrivate banking : building a culture of excellence
Author Boris F.J. Collardi
Imprint Singapore: Wiley & Sons, c2012
Descript xvi, 270 p. : ill. ; 26 cm

CONTENT

A framework for excellence in private banking -- What is driving private banking -- Finding the right organization and operational strategy -- Forces shaping the regulatory environment -- Putting clients at the centre -- Beyond products-offering tailored solutions -- Why brand matters -- Delivering a superior client experience -- Understanding service excellence -- Winning the war for talent -- Defining and growing leadership and culture -- Measuring and managing performance -- About the author -- Index


Private banks Banking

LOCATIONCALL#STATUS
Chula Business School Library332.123 C697P 2012CHECK SHELVES

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