This qualitative research has the objective to study the following : the form and content of environmental issues in woman’s magazines, the factors that effects them and their communication patterns. The studied magazines include International magazines (Marie Claire magazine and madame FIGARO magazine) and Thai magazines (Kullasatree magazine and Sudsabdah magazine). The research has these findings : 1. The content and the form of environmental issues in International magazines and Thai magazines are different in the point of their sources. The sources of International magazines come from their original contents while Thai magazines have to find their own contents. 2. The factors that affect the environmental contents in woman magazines are the organizational policy, editorial policy, the positioning of the magazines and their sources. 3. The communication patterns in Marie Claire, madame FIGARO and Kullasatree Magazines are not different. The communication patterns of them are integrated between globalization and localization but in Sudsubdah magazine, the localization is the most communication patterns that appear in the contents. Glocalization is the least communication pattern that appears in every magazines.
