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TitleApple design
Author edited by Sabine Schulze and Ina Gratz ; with essays by Friedrich von Borries ... [et al.]
Imprint Ostfildern, GE : Hatje Cantz Verlag, c2011
Descript 319 p. : ill. (chiefly col.) ; 31 cm

CONTENT

Design makes the difference: foreword / Sabine Schulze -- Stylectrical: on electro-design that makes history: a tour / Ina Gratz -- Mac evolution -- Think different! Users and their darlings: on Apples, machines, interfaces, magic, and the power of design / Thomas Wagner -- Strategic design: how the new eclipses the old fundamental principles of product design at Apple / Harald Klinke -- The Apple design lie: why the design of Apple is neither good nor minimalist. A pamphlet / Friedrich von Borries -- Kronberg Meets Cupertino: what Braun and Apple really have in common / Bernd Polster -- Full metal jacket on the material of Apple design / Ina Gratz -- "All new design": the secret of a magical corporate success / Peter Zec -- Gardens of earthly delights / Henry Urbach -- Design in California / Bernhard E. Burdek


Ive Jonathan 1967- -- Exhibitions Apple Industrial Design Group -- Exhibitions Apple Computer Inc. -- History -- Exhibitions Industrial designers -- Great Britain -- Exhibitions Computer industry -- United States -- Exhibitions Computers -- Design -- Exhibitions

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