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TitleGlobal strategic management
Author Philippe Lasserre
Imprint Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2012
Edition 3rd ed
Descript xlv, 514 p. : col. ill. ; 25 cm

CONTENT

Part 1: The process of globalization -- Globalization of markets and competition -- Designing a global strategy -- Designing a global organization -- Global strategic alliances -- global mergers and acquisitions -- Assessing countries attractiveness -- Enty strategies -- Part 2: Managing globally -- Global marketing -- Global operations -- Global innovation -- Cross-cultural management -- global human resource management -- Global financial management -- Part 3: Broad issues in globalization -- Emerging global players -- The social responsibility of the global firm -- global trends


International business enterprises -- Management Strategic planning Globalization -- Economic aspects

LOCATIONCALL#STATUS
Sasin Library658.4012 L347G 2012CHECK SHELVES

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