Part 1: The process of globalization -- Globalization of markets and competition -- Designing a global strategy -- Designing a global organization -- Global strategic alliances -- global mergers and acquisitions -- Assessing countries attractiveness -- Enty strategies -- Part 2: Managing globally -- Global marketing -- Global operations -- Global innovation -- Cross-cultural management -- global human resource management -- Global financial management -- Part 3: Broad issues in globalization -- Emerging global players -- The social responsibility of the global firm -- global trends

1. International business enterprises -- Management
2. Strategic planning
3. Globalization -- Economic aspects