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TitleStrategic alliance management
Author Brian Tjemkes, Pepijn Vos, Koen Burgers
Imprint Abingdon, Oxon : Routledge, 2012
Descript xiv, 350 p. ; 24 cm

CONTENT

Strategic alliance management -- Alliance strategy formulation -- Alliance partner selection -- Alliance negotiation -- Alliance design -- Alliance management -- Alliance evaluation -- Alliance termination -- Supplier alliances -- Learning alliances -- Co-branding alliances -- International alliances -- Asymmetrical alliances -- Cross-sector alliances -- Multi-partner alliances -- Alliance portfolios -- Alliance networks -- Alliance co-evolution -- Alliance capabilities -- Stratgic alliance management : science and art


Strategic alliances (Business)

LOCATIONCALL#STATUS
Sasin Library658.046 T625S 2012CHECK SHELVES

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