Author | Tjemkes, Brian |
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Title | Strategic alliance management / Brian Tjemkes, Pepijn Vos, Koen Burgers |
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Imprint |
Abingdon, Oxon : Routledge, 2012 |
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Descript |
xiv, 350 p. ; 24 cm |
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CONTENT
Strategic alliance management -- Alliance strategy formulation -- Alliance partner selection -- Alliance negotiation -- Alliance design -- Alliance management -- Alliance evaluation -- Alliance termination -- Supplier alliances -- Learning alliances -- Co-branding alliances -- International alliances -- Asymmetrical alliances -- Cross-sector alliances -- Multi-partner alliances -- Alliance portfolios -- Alliance networks -- Alliance co-evolution -- Alliance capabilities -- Stratgic alliance management : science and art
SUBJECT
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Strategic alliances (Business)
LOCATION | CALL# | STATUS |
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Sasin Library | 658.046 T625S 2012 |
CHECK SHELVES
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