การศึกษาความเป็นไปได้ในการทำธุรกิจผลิตสื่อโฆษณาโดยใช้เทคโนโลยีโลกเสมือนผสานโลกจริง / ไกรวัฒน์ นิ่มอุดมสุข=Interactive advertising company using augmented reality feasibility study / Kraiwat Nimudomsuk
The purpose of this independent study is to study the feasibility of “Interactive Advertising using Augmented Reality” business. This study analyzes the investment opportunities and also develops an appropriate business plan depending on the study of the business environment, the related industries and the competitor’s businesses, as well as the different business model in the market. The study found that interactive media using Augmented Reality market has high growth opportunities because of the business environment such as the growth of advertising market in Thailand, 3G technology, mobile technology, trend of using smartphone, including trend of using mobile internet of customer and also the growth of investing in interactive media market. On the basis of analyzing the return of investment shows the payback period of this business is 1 years 11 months and 21 day. The net present value is 5,411,533.10 baht. Return on investment is 76.44 percent. The result of financial analysis shows that this business plan can achieve the desired return on investment by 15% and the payback period is acceptable. In consequence of looking to the future of business opportunities in the years ahead and also planning to operate effectively. This interactive advertising company using Augmented Reality business plan is suitable for investment project.
