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TitleManaging customer relationships : a strategic framework
Author Don Peppers, Martha Rogers
Imprint Hoboken, N.J. : Wiley, c2011
Edition 2nd ed
Descript xv, 512 p. : ill. ; 26 cm


Evolution of relationships with customers -- The thinking behind customer relationships -- Customer relationships : basic building blocks of IDIC and trust -- Identifying customers -- Differentiating customers : some customers are worth more than others

Customer relations -- Management Consumers' preferences Relationship marketing Information storage and retrieval systems -- Marketing

Chula Business School Library658.812 P424M 2011CHECK SHELVES

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