Managing customer relationships : a strategic framework

Title	Managing customer relationships : a strategic framework
Author	Don Peppers, Martha Rogers
Imprint	Hoboken, N.J. : Wiley, c2011
Edition	2nd ed
Descript	xv, 512 p. : ill. ; 26 cm

CONTENT

Evolution of relationships with customers -- The thinking behind customer relationships -- Customer relationships : basic building blocks of IDIC and trust -- Identifying customers -- Differentiating customers : some customers are worth more than others

Customer relations -- Management Consumers' preferences Relationship marketing Information storage and retrieval systems -- Marketing

LOCATION	CALL#	STATUS
Chula Business School Library	658.812 P424M 2011	CHECK SHELVES

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