AuthorPeppers, Don
TitleManaging customer relationships : a strategic framework / Don Peppers, Martha Rogers
Imprint Hoboken, N.J. : Wiley, c2011
Edition 2nd ed
Descript xv, 512 p. : ill. ; 26 cm

CONTENT

Evolution of relationships with customers -- The thinking behind customer relationships -- Customer relationships : basic building blocks of IDIC and trust -- Identifying customers -- Differentiating customers : some customers are worth more than others


SUBJECT

  1. Customer relations -- Management
  2. Consumers' preferences
  3. Relationship marketing
  4. Information storage and retrieval systems -- Marketing

LOCATIONCALL#STATUS
Chula Business School Library658.812 P424M 2011 CHECK SHELVES