The lessons: Defining crisis communication ; Lessons on managing crisis uncertainty ; Lessons on effective crisis communication ; Lesson on effective crisis leadership -- Applying the lessons: Examples of success and failure in industrial accidents ; Examples of success and failure during outbreaks of food-borne illness ; Examples of success and failure in response to terrorism ; Examples of success and failure during natural disasters -- The opportunities: Learning through failure ; Risk communication ; Responding to the ethical demands of crisis ; Crisis as inspiring renewal through effective crisis communication

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