Effective crisis communication : moving from crisis to opportunity / Robert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger
Imprint
Los Angeles : Sage, 2011
Edition
2nd ed.
Descript
xvii, 239 p. : ill. ; 23 cm
CONTENT
The lessons: Defining crisis communication ; Lessons on managing crisis uncertainty ; Lessons on effective crisis communication ; Lesson on effective crisis leadership -- Applying the lessons: Examples of success and failure in industrial accidents ; Examples of success and failure during outbreaks of food-borne illness ; Examples of success and failure in response to terrorism ; Examples of success and failure during natural disasters -- The opportunities: Learning through failure ; Risk communication ; Responding to the ethical demands of crisis ; Crisis as inspiring renewal through effective crisis communication