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TitleLuxury online : styles, strategies, systems
Author Uche Okonkwo
Imprint Basingstoke : Palgrave Macmillan, 2010
Descript xxiv, 360 p. : ill. (chiefly col. ; 24 cm

CONTENT

Is luxury (still) afraid of the Internet? -- Connected luxury -- Web 2.0, the social web (or whatever you prefer to call it) is real! -- The e-experience : creating more than a luxury website -- Let's talk : communicating the luxury message online -- The art of selling the dream online -- e-people are real people -- Beyond the Internet : mobile technology and innovation for luxury -- A look at the best and worst practices of luxury online


Luxury goods industry Luxuries -- Marketing Electronic commerce

LOCATIONCALL#STATUS
Sasin Library658.872 O41L 2010CHECK SHELVES

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