AuthorOzuem, Wilson F.
TitleConceptualising marketing communication in the new marketing paradigm: A postmodern prespective / Wilson F. Ozuem
Imprint Florida: Boca Raton, 2005
Edition 1st ed
Descript vi, 264 p, ; 25 cm

CONTENT

Introduction and problem definition-- Critical review of the literature-- Methodological approach-- Theoretical overview: New marketing--Factual findings and analysis-- Review of conceptual findings--


SUBJECT

  1. Communication in marketing

LOCATIONCALL#STATUS
Communication Arts Library658.8 O99C 2005 CHECK SHELVES