Author | Ozuem, Wilson F. |
---|
Title | Conceptualising marketing communication in the new marketing paradigm: A postmodern prespective / Wilson F. Ozuem |
---|
Imprint |
Florida: Boca Raton, 2005 |
---|
Edition |
1st ed |
---|
Descript |
vi, 264 p, ; 25 cm |
---|
|
CONTENT
Introduction and problem definition-- Critical review of the literature-- Methodological approach-- Theoretical overview: New marketing--Factual findings and analysis-- Review of conceptual findings--
SUBJECT
-
Communication in marketing
LOCATION | CALL# | STATUS |
---|
Communication Arts Library | 658.8 O99C 2005 |
CHECK SHELVES
|