| Title | Conceptualising marketing communication in the new marketing paradigm: A postmodern prespective |
|---|---|
| Author | Wilson F. Ozuem |
| Imprint | Florida: Boca Raton, 2005 |
| Edition | 1st ed |
| Descript | vi, 264 p, ; 25 cm |
Introduction and problem definition-- Critical review of the literature-- Methodological approach-- Theoretical overview: New marketing--Factual findings and analysis-- Review of conceptual findings--
| LOCATION | CALL# | STATUS |
|---|---|---|
| Communication Arts Library | 658.8 O99C 2005 | CHECK SHELVES |
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