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TitleConceptualising marketing communication in the new marketing paradigm: A postmodern prespective
Author Wilson F. Ozuem
Imprint Florida: Boca Raton, 2005
Edition 1st ed
Descript vi, 264 p, ; 25 cm


Introduction and problem definition-- Critical review of the literature-- Methodological approach-- Theoretical overview: New marketing--Factual findings and analysis-- Review of conceptual findings--

Communication in marketing

Communication Arts Library658.8 O99C 2005CHECK SHELVES

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