Common grounds of coffee and tourism / Lee Jolliffe -- Coffee culture and tourism contexts -- Coffee servicescapes : the design of café culture in New Zealand / C Michael Hall, Janna Tipler, Rochelle Reddy and Karina Rowling -- Café culture and conversation : tourism and urban(e) experiences in Wellington, New Zealand / Adam Weaver -- From the world coffee conference to the local café : coffee events large and small / Leanne White -- Coffee-house culture and tourism in Cyprus : a traditionalized experience / Evi Eftychiou and Nicos Phiippou -- Coffee destination experiences -- Coffee in Vietnam : international tourist experiences / Lee Jolliffe, Karen Kwan and Giang Khong Yen -- Coffee culture, heritage and destination image : Melbourne and the Italian model / Warwick Frost, Jennifer Laing, Fiona Wheeler and Keir Reeves -- Coffee and Coffee tourism in Kona, Hawai'i-surviving in the Niche / Charles Johnston -- Serendipitous coffee experiences in Papua New Guinea / Wendy S. Shaw -- Responsible coffee tourism and cultural change -- Blending coffee and fair trade hospitality / C. Michael Hall -- Canada's just us! Coffee roasters co-operative coffee tour venture / Nancy Chesworth -- Beyond fair trade : enhancing the livelihoods of coffee farmers in Tanzania / Harold Goodwin and Harro Boekhold -- La Ruta del Café and Los Santos coffee tourism : a central America project to develop coffee-related tourism to augment coffee families' imcomes / Bob Harvey and Diane Kelsay -- Coffee and tourism research directions / Lee Jolliffe

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