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TitleStrategy in information and influence campaigns : How policy advocates, social movements, insurgent groups, corporations, governments and others get what they want
AuthorJarol B. Manheim
Imprint London : Routledge, 2011
Edition 1st ed
Descript xiv, 323p. ; 24 cm

CONTENT

Points of origin. -- Information and influence campaigns. -- Strategy and tactics in campaign communication I: winning the argument. -- Strategy and tactics in campaign communication II: shaping the decision. -- Networks and netwaves: organizing for influence. -- Riding the waves: strategy and tactics in network activation. -- Feeling the pressure: the dimentionality of targets. -- Guarding the castle: detering, deflecting, minimizing or defeating information and influence campaigns. -- Information, and influence.


Lobbying -- United States Public relations and politics -- United States Communication in politics -- United States

LOCATIONCALL#STATUS
Political Science Library322.40973 M277SCHECK SHELVES

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