Strategy in information and influence campaigns : How policy advocates, social movements, insurgent groups, corporations, governments and others get what they want /Jarol B. Manheim

Author	Manheim, Jarol B.
Title	Strategy in information and influence campaigns : How policy advocates, social movements, insurgent groups, corporations, governments and others get what they want /Jarol B. Manheim
Imprint	London : Routledge, 2011
Edition	1st ed
Descript	xiv, 323p. ; 24 cm

CONTENT

Points of origin. -- Information and influence campaigns. -- Strategy and tactics in campaign communication I: winning the argument. -- Strategy and tactics in campaign communication II: shaping the decision. -- Networks and netwaves: organizing for influence. -- Riding the waves: strategy and tactics in network activation. -- Feeling the pressure: the dimentionality of targets. -- Guarding the castle: detering, deflecting, minimizing or defeating information and influence campaigns. -- Information, and influence.

SUBJECT

Lobbying -- United States
Public relations and politics -- United States
Communication in politics -- United States

LOCATION	CALL#	STATUS
Political Science Library	322.40973 M277S	CHECK SHELVES