AuthorKoh Buck Song
TitleBrand Singapore : How nation branding built Asia's leading global city / Koh Buck Song
Imprint Singapore : Marshall Cavendish Business, 2011
Descript 205 p. ; 20 cm

CONTENT

Once upon a country brand... -- the government's "visible hand" in nation branding -- the brand promise and positioning of Singapore Inc, -- cultural capital and Singaporeans' contributions to nation branding -- myth, the merlion and Singapore's regal brand -- sticky stereotypes, brand "keloids" and brand recovery -- new and future branding challengings assessed


SUBJECT

  1. marketing
  2. nation

LOCATIONCALL#STATUS
Thailand and ASEAN Information Center (6th Floor)[TAIC] 82223 CHECK SHELVES