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TitleBrand Singapore : How nation branding built Asia's leading global city
Author Koh Buck Song
Imprint Singapore : Marshall Cavendish Business, 2011
Descript 205 p. ; 20 cm

CONTENT

Once upon a country brand... -- the government's "visible hand" in nation branding -- the brand promise and positioning of Singapore Inc, -- cultural capital and Singaporeans' contributions to nation branding -- myth, the merlion and Singapore's regal brand -- sticky stereotypes, brand "keloids" and brand recovery -- new and future branding challengings assessed


marketing nation

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