| Title | Brand Singapore : How nation branding built Asia's leading global city |
|---|---|
| Author | Koh Buck Song |
| Imprint | Singapore : Marshall Cavendish Business, 2011 |
| Descript | 205 p. ; 20 cm |
Once upon a country brand... -- the government's "visible hand" in nation branding -- the brand promise and positioning of Singapore Inc, -- cultural capital and Singaporeans' contributions to nation branding -- myth, the merlion and Singapore's regal brand -- sticky stereotypes, brand "keloids" and brand recovery -- new and future branding challengings assessed
| LOCATION | CALL# | STATUS |
|---|---|---|
| Thailand and ASEAN Information Center (6th Floor) | [TAIC] 82223 | CHECK SHELVES |
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