This research aims at studying music events for marketing and consumer based brand equity. The survey research is conducted to study 3 music events for marketing of True Academy Fantasia, Honda Summer Fest’ and Green Space One World Party Concert. The questionnaire is used to collect data from 400 samples in Bangkok. The results show that the samples perceived True Academy Fantasia in high level whereas Honda Summer Fest’ and Green Space One World Party Concert were perceived in low level. Their participations in all music events were in lowest level. However, the samples watched True Academy Fantasia television program in moderate level.The hypothesis testing finds that the perception of True Academy Fantasia and Green Space One World Party Concert significantly related to brand equity as 0.01 significant level. However, the perception of Honda Summer Fest’ did not significantly related to brand equity. In addition, participation in all music events significantly related to brand equity as 0.01 level.
