Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

TitlePersonal brands : manage your life with talent and turn it into a unique experience
Author Roberto Álvarez del Blanco ; [foreword by David A. Aaker]
Imprint Houndmills, Basingstoke : Palgrave Macmillan, 2010
Descript xiii, 226 p. : ill., charts ; 24 cm

CONTENT

Brand yourself, or be branded: imagining life, identity and relationships -- Finding the best fit and the best relationships: anthropology and needs -- First steps: talent, mission and courage -- If it works for me ... Narcissism, authenticity and values -- It's the difference, stupid relevance, energy and differentiation -- Dress for success, get up on the stage and perform: reputation, image and positioning -- Give yourself that personal touch: creativity, aesthetics and optimism -- Give me a lever long enough and I shall move the world: leadership, influence and power -- Reach for the stars ... architecture and good governance for your personal brand -- Design and live your personal brand ... with passion: setting an agenda for your action plan


Self-presentation Success in business Branding (Marketing)

LOCATIONCALL#STATUS
Central Library (4th Floor)658.827 A473PCHECK SHELVES

Chulalinet's Book Delivery Request




Location



Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network

  line

facebook   instragram