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TitleThe innovation handbook : how to profit from your ideas, intellectual property and market knowledge
Author consultant editor: Adam Jolly
Imprint Philadelphia : Kogan Page Limited, 2010
Edition 2nd ed
Descript xviii, 315 p. : col. ill. ; 25 cm

CONTENT

The innovation premium : How innovation drives growth ; Opening up innovation ; Innovation support ; Intellectual property for innovators ; Realize what you have ; How to maximize the value of your intellectual property -- Move up the value chain : Technology as an accelerator for growth ; Partnerships for innovation ; The power of design ; Brand innovation ; IP as a profit centre -- Forms of innovation : Breakthroughs versus improvements ; Broad versus narrow ; Hardware versus software -- Sources of innovation : Challenge-led ; Working with universities ; Business improvement ; Customer insights ; Value innovation -- Ner frontiers : Software ; Life sciences ; Low-carbon technologies ; Major public challenges -- The creative organization : Leading for innovation ; Whole-company innovation ; Fit to innovation ; An innovation culture -- An open search for ideas : How to look for innovation ; Collaborative ventures ; Freedom to produce ; Watch your priorities -- Commercialization models : How to evaluate an idea ; Making money by licensing your intellectual property ; The commerial options ; Global dimension -- IP fir for purpose : Value-for-money IP ; Managing the portfolio ; Fast IP ; A bundle of right ; IP for SMEs ; IP in the new economic power -- Contract negotiation : How to value an idea ; How to negotiate contracts -- Funding innovation : How to pitch to an early-stage investor ; The fundamentals of IP asset valuation -- When you are copied ; How IP litigation works ; Low-cost litigation strategies ; Special cases in IP litigation ; Firm-based strategies for protecting innovations ; Meet the challenge of counterfeiting and piracy


Creative ability in business -- Management Technological innovations -- Management Industrial property -- Management

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