Why increase media literacy? -- Media literacy approach -- Audience: individual's perspective -- Industry perspective on audience -- Children as a special audience -- Development of the mass media industries -- Economic perspective -- Currents status --Mass media content and reality -- News -- Entertainment content -- Advertising -- Interactive media -- Proactive perspective on media effects -- Broadening our perspective on media effects -- Who controls the mass media? -- Privacy with the media -- Piracy with the media -- Media violence -- Media influence on sports -- Personal strategy for increasing media literacy -- Helping others increase media literacy

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