Author | Potter, W. James |
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Title | Media literacy / W. James Potter |
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Imprint |
Thousand Oaks, Ca. : Sage, c2011 |
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Edition |
5th ed. |
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Descript |
xxi, 462 p. : ill. ; 24 cm |
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CONTENT
Why increase media literacy? -- Media literacy approach -- Audience: individual's perspective -- Industry perspective on audience -- Children as a special audience -- Development of the mass media industries -- Economic perspective -- Currents status --Mass media content and reality -- News -- Entertainment content -- Advertising -- Interactive media -- Proactive perspective on media effects -- Broadening our perspective on media effects -- Who controls the mass media? -- Privacy with the media -- Piracy with the media -- Media violence -- Media influence on sports -- Personal strategy for increasing media literacy -- Helping others increase media literacy
SUBJECT
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Media literacy
LOCATION | CALL# | STATUS |
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Central Library (5th Floor) | 302.23 P869M 2011 |
CHECK SHELVES
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