Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

TitleInternational marketing
Author Philip R. Cateora, Mary C. Gilly, John L. Graham
Imprint New York, NY : McGraw-Hill/Irwin, c2011
Edition 15th ed
Descript xxxiii, 622 p. : col. ill., col. maps ; 29 cm

CONTENT

The scope and challenge of international marketing -- The dynamic environment of international trade -- History and geography: the foundations of culture -- Cultural dynamics in assessing global markets -- Culture, management style, and business systems -- The political environment: a critical concern -- The international legal environment: playing by the rules -- Developing a global vision through marketing research -- Economic development and the Americas -- Europe, Africa, and the Middle East -- The Asia pacific region -- Global marketing management: planning and organization -- Products and services for consumers -- Products and services for businesses -- International marketing channels -- Integrated marketing channels -- Integrated marketing communications and international advertising -- Personal selling and sales management -- Pricing for international markets -- Negotiating with international customers, partners, and regulators


Export marketing International business enterprises

LOCATIONCALL#STATUS
Chula Business School Library658.848 C359I 2011DUE 30-12-20



Location



Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network

  line

facebook   instragram