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TitleMarketing today's academic library : a bold new approach to communicating with students
Author Brian Mathews
Imprint Chicago : American Library Association, 2009
Descript xv, 171 p. : ill. ; 23 cm


Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together

Academic libraries -- Marketing Academic libraries -- Public relations Libraries and students Advertising -- Libraries Libraries Public Relations Marketing

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