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หน้าแรก Library Catalog (OPAC)

AuthorMathews, Brian (Brian Scott)
TitleMarketing today's academic library : a bold new approach to communicating with students / Brian Mathews
Imprint Chicago : American Library Association, 2009
Descript xv, 171 p. : ill. ; 23 cm

CONTENT

Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together


SUBJECT

  1. Academic libraries -- Marketing
  2. Academic libraries -- Public relations
  3. Libraries and students
  4. Advertising -- Libraries
  5. Libraries
  6. Public Relations
  7. Marketing

LOCATIONCALL#STATUS
Central Library (4th Floor)021.7 M429M CHECK SHELVES

Office of Academic Resources
Chulalongkorn University

254 Phayathai Road, Pathumwan, Bangkok 10330 Thailand

Library Service 0-2218-2929, 0-2218-2927

Administrative Division 0-2218-2903

Fax. 0-2215-3617

Email

Complaint / Suggestions

Staff Only