รูปแบบ เนื้อหา วิธีการนำเสนอ และวาทกรรมในรายการเปิดบ้านพิษณุโลก / ปิยะฉัตร ใหม่แก้ว = Form content presentation and discourse in Perd Baan Pisanulok TV program / Piyachart Maikaew
The objectives of this research are as follows: 1) to find the major issue in discourse in Perd Baan Pisanulok TV program 2) to evaluate processes of discourse construction and 3) to analyze the discourse signification. The researcher studied the TV program from National Broadcasting Services of Thailand and the record of program at thaigov.go.th that had been on-aired from May 12 to October 27, 2007 totaling 25 parts. This research used qualitative method in analyzing the discourse. The results of the research reveal the following: 1. There are 5 types of discourse in Perd Baan Pisanulok TV Program: discourse of acting government, discourse of solution of unrest situation in 3 provinces in the southern part of Thailand, discourse of respect for the royal institution, discourse of prosecution of corruption cases of former prime minister and his party, and discourse of administration and solution ThailandBs problems of Gen.Surayudh Chulanont. 2. The process of the construction of discourse of this program shows up the interaction among texts, discourse practices and sociocultural practices that is the texts of 5 types of discourse construct the identities of Prime Minister which consist of himself sacrificing to work as acting government, solving the problems, respecting of the royal institution and making way to the right democracy. The discourse practices have 2 discourse creators: Prime Minister and the program hosts (both male and female), who have a power to select the texts and discourses. The TV production and misc en scene demonstrate bureaucratic politics. The sociocultural practices show the construction of discourse to make people understand and accept the legitimate administration during coup. 3. The signification in this program uses signs in the 5 types of discourse which are new constitution, constitution referendum, new election, understanding, approaching and development strategy, sufficiency economy philosophy, Pol.Lt.Col.Thaksin Shinawatra, good governance and live well strategy, employing the social context as the code to signify the Prime MinisterBs power of bureaucratic politics to administer the country.
