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TitleAn introduction to search engines and web navigation
Author Mark Levene
Imprint Hoboken, N.J. : John Wiley, c2010
Edition 2nd ed.
Descript xix, 478 p. : ill. ; 24 cm


Web and the problem of search: web size statistics, web usage statistics, tabular data versus web data, structure of the web, information seeking on the web, navigation using a search engine, problems with web Information seeking -- Problem of web navigation: getting lost in hyperspace and the navigation problem, how can the machine assist in user search and navigation, markov chains and the relevance of links -- Searching the web: mechanics of a typical search, search engines as information gatekeepers of the web, search engine wars, is the dust settling?, competitor number one: google, statistics from studies of search engine query logs, search ndex -- How does a search engine work: content relevance, processing web pages, term frequency, URL analysis, bias of PageRank against new pages -- Different types of search engines: directories and categorization of web content, search engine advertising, banner ads, behavioral targeting, user behavior -- Navigating the web: frustration in web browsing and navigation, HTML and web site design, web site design and usability, search engine toolbars, web data mining -- Mobile web: paradigm of mobile computing, wireless markup language, mobile device interfaces, text entry on mobile devices, adaptive web navigation, -- social networks: What is a social network?, milgram's small-world experiment, social web, social network analysis, web communities, eBay -- world's largest online trading community

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