การบริโภคสัญญะและบทบาทการสื่อสารของกลุ่มผู้เล่นตุ๊กตาบลายธ์ / พิมพ์จุฑา คูหะรัตน์ = The consumption of sign and the role of communication among the blythe players / Pimjutha Khouharat
To study the signification of logics of consumption and the role of communication among the blythe players. It also aims at studying how the players have the attitude to the blythe doll and how different of the way they play. Further, to study how the players communicate through which kind of media. Qualitative approach is employed as well as logics of consumption theory, communication theory and group theory. The research aims at studying the consumption of players and suppliers in both modify and non-modify. The findings of research show that the blythe players signify the consumption through their feeling, admiration and popularity. In accordance to the special feature, the players are admired by its modification which offer the variety plays and inspirations. According to all the behaviors, it can refer to the logic of consumption of Jean Baudrillard which are : logic of sign value, logic of exchange value, logic of use value and logic of symbolic exchange value. The findings from those behaviors indicate that the players signify the logics of consumption mostly on logic of sign value and logic of use value. For the logic of symbolic exchange value and the logic of exchange value, we can also found but in less proportion. The findings also imply that most of the blythe players consume the logic of sign, this is in accordance to logics of consumption in a hyperreality rather than in a real world.
