ทัศนคติ ความคิดเห็น และความพึงพอใจของผู้ฟังในจังหวัดเลยต่อบทบาทการอนุรักษ์ภาษาถิ่นเลยของสถานีวิทยุกระจายเสียงท้องถิ่นจังหวัดเลย / เปรมสิริ ภู่โภไคย = The attitudes, opinions and gratifications of the Loei people toward roles of the preservation of the Loei dialect on local radio stations in Loei province / Premsiri Phupokai
The purpose of this research was to investigate the attitudes, opinions and gratifications of the Loei people toward roles of the preservation of the Loei dialect on local radio stations in Loei province. The survey research analyzed, using quantitative statistics, the data from 400 questionnaires collected from the samples using multi-sage sampling technique, and using qualitative method, collecting data from interviewing and group discussion of different samples to construct questionnaires and analysis. Results showed that the attitudes, opinions and gratifications were subjected to each of the sample’s selective exposure on radio programs. Country music and news programs were the two prime programs that are exposed to most and were most popular format of the programs. Thus this made the sample’s opinion agree that nowadays Loei dialect is presently used enough in the radio programs but they were still not so sure about roles of the preservation of the Loei dialect, especially the contents where the preservation of the Loei dialect was concerned. Radio announcer was the factor effecting the gratifications beside the roles of using Loei dialect in Loei local radio programs. Using Loei dialect in radio programs was to preserve the Loei dialect, and pride of having identity and being proud of local Loei people were the first two important reasons of gratifications. Moreover, the attitudes toward the Loei dialect used in local radio were as credible and official as standard Thai dialect.
