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AuthorFearn-Banks, Kathleen
TitleCrisis communications : a casebook approach / Kathleen Fearn-Banks
Imprint New York : Routledge, 2011
Edition 4th ed.
Descript xi, 383 p. : ill. ; 23 cm

CONTENT

Crisis communications today -- Crisis communications theory -- Communications to prevent crisis -- Communications when the crisis strikes -- Social media and crisis communications -- Rumors and Cybercrises -- "Textbook" crises -- Culture crises: foreign and domestic -- Environmental crisis -- Natural disasters -- Transportation crises -- Product failure and product tampering -- Death and injury -- Individuals in crises -- The crisis communications plan


Public relations -- Management -- Case studies Crisis management -- Case studies Advertising -- Case studies

LOCATIONCALL#STATUS
Central Library (4th Floor)659.2 F288C 2011CHECK SHELVES

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