Globalization imperative -- Economic environment -- Financial environment -- Global cultural environment and buying behavior -- Political and legal environments -- Global marketing research -- Global segmentation and positioning -- Global marketing strategies -- Global market entry strategies -- Global sourcing strategy -- Global product policy decisions I : developing new products for global markets -- Global product policy decisions II: marketing products and services -- Global pricing -- Communicating with the world consumer -- Sales management -- Global logistics and distribution -- Export and import management -- Planning, organization, and control of global marketing operations -- Global marketing and the Internet

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