Overview and opportunity identification/selection -- The strategic elements of product development -- The new products process -- Opportunity identification and selection: strategic planning for new products -- Concept generation -- Creativity and the product concept -- Finding and solving customers' problems -- Analytical attribute approaches: introduction and perceptual mapping -- Analytical attribute approaches: introduction and perceptual mapping -- Analytical attribute approaches: trade-off analysis and qualitative techniques -- Concept/project evaluation -- The concept evaluation system -- Concept testing -- The full screen -- Sales forecasting and financial analysis -- Product protocol -- Development -- Design -- Development team management -- Product use testing -- Launch -- Strategic launch planning -- Implementation of the strategic plan -- Market testing -- Launch management -- Public policy issues -- Sources of ideas already generation -- Other techniques of concept generation -- The marketing plan -- guidelines for evaluating a new products program

1. New products -- Management