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AuthorCrawford, Merle
TitleNew products management / Merle Crawford, Anthony Di Benedetto
Imprint Boston : McGraw-Hill Irwin, c2011
Edition 10th ed
Descript xvi, 576 p. : ill. ; 27 cm

CONTENT

Overview and opportunity identification/selection -- The strategic elements of product development -- The new products process -- Opportunity identification and selection: strategic planning for new products -- Concept generation -- Creativity and the product concept -- Finding and solving customers' problems -- Analytical attribute approaches: introduction and perceptual mapping -- Analytical attribute approaches: introduction and perceptual mapping -- Analytical attribute approaches: trade-off analysis and qualitative techniques -- Concept/project evaluation -- The concept evaluation system -- Concept testing -- The full screen -- Sales forecasting and financial analysis -- Product protocol -- Development -- Design -- Development team management -- Product use testing -- Launch -- Strategic launch planning -- Implementation of the strategic plan -- Market testing -- Launch management -- Public policy issues -- Sources of ideas already generation -- Other techniques of concept generation -- The marketing plan -- guidelines for evaluating a new products program


New products -- Management

LOCATIONCALL#STATUS
Chula Business School Library658.575 C899N 2011CHECK SHELVES
Chula Business School Library658.575 C899N 2011CHECK SHELVES
Engineering LibraryHF5415.153 C72 2011CHECK SHELVES

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