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AuthorSingh, Kulwant, 1957-
TitleBusiness strategy in Asia : a casebook / Kulwant Singh, Nitin Pangarkar, Loizos Heracleous
Imprint Singapore : Thomson Learning, c2010
Edition 3rd ed
Descript xx, 319 p. : ill. ; 26 cm

CONTENT

Singapore telecom: strategic challenges -- Air Asia: now everyone can fly -- Strategic choices at the Singapore Airlines group -- IPC -- Singapore Airlines: Aligning strategy and organization -- Corporate strategy at the hour glass -- Jollibee foods corporation -- The Asian airline industry -- The liner shipping industry -- The Chinese beer industry (A): demise of foreign competitors -- The Chinese beer industry (B): renewed optimism -- Asia pacific breweries' regionalization strategy -- Osim's brook stone acquisition: when local realities clashed with global dreams -- HSBC's internationalization strategy -- Asian paints -- Thakral group -- C&C : from crises to Astra -- Tata motors (A): acquisition of Daewoo commercial Vehicle company -- Tata motors (B): integration of Daewoo commercial vehicle company -- NOL and APL (A) -- NOL and APL (B) -- Singapore airlines: responding to the crises -- McDonald's in India: a case of strategic adaptation --- Thakral corporation in China -- Sony corporation (A): the vision of Tomorrow -- Sony corporation (B): back to the future? -- Corporate social responsibility at Sony Corporation -- Fonterra and the milk contamination crisis in China


Business planning -- Asia -- Case studies Strategic planning -- Asia -- Case studies Industrial management -- Asia -- Case studies

LOCATIONCALL#STATUS
Chula Business School Library658.4012 S617B 2010CHECK SHELVES
Chula Business School Library658.4012 S617B 2010CHECK SHELVES

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