การวิจัยเชิงเปรียบเทียบการออกแบบเรขศิลป์งานอีเว้นท์สำหรับกลุ่มผู้บริโภคชายและหญิง กรณีศึกษาผลิตภัณฑ์ประเภทเครื่องดิ่มแอลกอฮอล์ / วิวัฒน์ พิทักษ์พงศ์สนิท = The comparative study of event graphic design for male and female consumers : a case study on alcoholic beverages / Wiwat Pitakpongsanit
The comparative study of event graphic design for male and female consumers: a case study on alcoholic beverages is a mixed method research that use quantitative analysis and qualitative analysis together by using the primary information that get from qualitative and use that information to analysis. Then, using the way of quantitative to find the information again to get real information that correct with this research for find the way of study and using the elements for design and present how to organize event for male and female consumers. 1. It should to use media and which principle to be a way of design, to control these variable that make the design process can perform in the step of creative design more quickly and efficiency for media. 2. The comparative study of event graphic design for male and female consumers, the case study of the alcohol beverage. When make a research and take the research result to compare the different between media elements and design way, it can be know that some part of the consumer behavior are the same, similar or different depends on the situation and how they like or use that products. This research can help to specific the design way and go to directly with the different in each consumer group.
