Annual Member
| Author | Katz, Helen |
|---|---|
| Title | The Media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz |
| Imprint | New York : Routledge, 2010 |
| Edition | 4th ed. |
| Descript | xii, 212 p. : ill. ; 23 cm |
What is media? -- Media in the marketing context -- Developing optimal media objectives -- Exploring the media, part 1: Traditional -- Exploring the media, part 2: Beyond traditional -- Terms, calculations and considerations -- Creating the plan -- Offering alternatives -- Making the media buys -- Evaluating the media plan
| LOCATION | CALL# | STATUS |
|---|---|---|
| Central Library (4th Floor) | 659 K19M | CHECK SHELVES |
| Communication Arts Library | 659.1 K19M 2010 | CHECK SHELVES |
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