ปัจจัยที่มีผลต่อการรับรู้มู้ดแอนด์โทนของผู้ชมภาพยนตร์ไทยในการออกแบบงานสร้างภาพยนตร์แนวสยองขวัญ / ณัฐพล วงษ์ชื่น = Factors affecting Thai film audience's perception of mood and tone in the production design of horror films / Nuttapon Wongchoen
The objectives of this research are to examine the concept relating to the creation of mood and tone in the production design of Thai horror films and the factors affecting the audience's perception of mood and tone in the production design of Thai horror films. This is a combination of qualitative and quantitative research. The methodologies consist of depth interviews of the filmmakers, including focus group and questionnaires on the part of the audience. The representative films of the Thai horror genre used for the purpose of this study are "Dek Hor" (2006) and "Pen Choo Kab Pee" (2006). The findings of the research are as follows. The audience's perception of mood and tone conforms to the intention of the filmmakers. The perception of production design can be classified into 4 groupings. The factor affecting the audience's perception of mood and tone most is camera angle. Ranked second are color and setting. Ranked third are props. light-and-shadow and time of day. The factors affecting the audience's perception of mood and tone least is make-up, hair and costume. Young people have the ability to perceive mood and tone better than elderly people. There appears to be no significant difference in the perception level between male and female audience. Moreover, it is found that there are 3 key factors to the effectiveness of production design in Thai horror films. Firstly, the production design should provide a realistic look to the film. Secondly, the production design should support the script and storyline. And lastly, the production design should guide the audience's perception to the mood and tone intended by the filmmakers.
