| Author | Johnson, William C. (William Charles), 1954- |
|---|---|
| Title | Superior customer value in the new economy [electronic resource] : concepts and cases / William C. Johnson and Art Weinstein |
| Imprint | Boca Raton, FL : CRC Press, 2004 |
| Edition | 2nd ed |
| Connect to | http://marc.crcnetbase.com/isbn/9780203501498 |
| Descript | xix, 434 p. : ill |