Author | Johnson, William C. (William Charles), 1954- |
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Title | Superior customer value in the new economy [electronic resource] : concepts and cases / William C. Johnson and Art Weinstein |
Imprint | Boca Raton, FL : CRC Press, 2004 |
Edition | 2nd ed |
Connect to | http://marc.crcnetbase.com/isbn/9780203501498 |
Descript | xix, 434 p. : ill |