AuthorJohnson, William C. (William Charles), 1954-
TitleSuperior customer value in the new economy [electronic resource] : concepts and cases / William C. Johnson and Art Weinstein
Imprint Boca Raton, FL : CRC Press, 2004
Edition 2nd ed
Connect tohttp://marc.crcnetbase.com/isbn/9780203501498
Descript xix, 434 p. : ill

SUBJECT

  1. Customer services -- Management
  2. Consumer satisfaction
  3. Electronic books.