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AuthorHalinen, Aino, 1961-
TitleRelationship marketing in professional services [electronic resource] : a study of agency-client dynamics in the advertising sector / Aino Halinen
Imprint London ; New York : Routledge, 1997
Connect tohttp://marc.crcnetbase.com/isbn/9780203025512
Descript xiv, 373 p. : ill

Relationship marketing Service industries -- Marketing Relationship marketing -- Finland -- Case studies Advertising agencies -- Customer services -- Finland -- Case studies Electronic books.



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