AuthorHalinen, Aino, 1961-
TitleRelationship marketing in professional services [electronic resource] : a study of agency-client dynamics in the advertising sector / Aino Halinen
Imprint London ; New York : Routledge, 1997
Connect tohttp://marc.crcnetbase.com/isbn/9780203025512
Descript xiv, 373 p. : ill

SUBJECT

  1. Relationship marketing
  2. Service industries -- Marketing
  3. Relationship marketing -- Finland -- Case studies
  4. Advertising agencies -- Customer services -- Finland -- Case studies
  5. Electronic books.