Pharmaceutical product strategy [electronic resource] : using dynamic modeling for effective brand planning / Mark Paich, Corey Peck, and Jason Valant

Author	Paich, Mark
Title	Pharmaceutical product strategy [electronic resource] : using dynamic modeling for effective brand planning / Mark Paich, Corey Peck, and Jason Valant
Imprint	Boca Raton, FL : Interpharm/CRC, 2005
Connect to	http://marc.crcnetbase.com/isbn/9780203492529
Descript	xvii, 306 p. : ill

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