AuthorPaich, Mark
TitlePharmaceutical product strategy [electronic resource] : using dynamic modeling for effective brand planning / Mark Paich, Corey Peck, and Jason Valant
Imprint Boca Raton, FL : Interpharm/CRC, 2005
Connect tohttp://marc.crcnetbase.com/isbn/9780203492529
Descript xvii, 306 p. : ill

Drugs -- Marketing Brand name products -- Mathematical models Pharmaceutical industry -- Mathematical models Electronic books.