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AuthorKeyes, Jessica, 1950-
TitleMarketing IT products and services [electronic resource] / Jessica Keyes
Imprint Boca Raton, Fla. : CRC Press, c2010
Connect tohttp://marc.crcnetbase.com/isbn/9781439803202
Descript xviii, 324 p. : ill

CONTENT

Introduction to strategic marketing management -- Strategy and implementation -- Understanding the high-tech customer -- The expanding market -- Market research -- Product strategy -- Innovation management -- The IT product development cycle -- Pricing products -- Communications strategies -- Distribution strategies -- Marketing implementation and control -- Social networking and the sales strategy -- E-commerce as a sales medium


Marketing Information technology -- Management Industrial management Electronic books.



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