Author | Keyes, Jessica, 1950- |
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Title | Marketing IT products and services [electronic resource] / Jessica Keyes |
Imprint | Boca Raton, Fla. : CRC Press, c2010 |
Connect to | http://marc.crcnetbase.com/isbn/9781439803202 |
Descript | xviii, 324 p. : ill |
Introduction to strategic marketing management -- Strategy and implementation -- Understanding the high-tech customer -- The expanding market -- Market research -- Product strategy -- Innovation management -- The IT product development cycle -- Pricing products -- Communications strategies -- Distribution strategies -- Marketing implementation and control -- Social networking and the sales strategy -- E-commerce as a sales medium