Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

AuthorKeyes, Jessica, 1950-
TitleMarketing IT products and services [electronic resource] / Jessica Keyes
Imprint Boca Raton, Fla. : CRC Press, c2010
Connect to
Descript xviii, 324 p. : ill


Introduction to strategic marketing management -- Strategy and implementation -- Understanding the high-tech customer -- The expanding market -- Market research -- Product strategy -- Innovation management -- The IT product development cycle -- Pricing products -- Communications strategies -- Distribution strategies -- Marketing implementation and control -- Social networking and the sales strategy -- E-commerce as a sales medium

Marketing Information technology -- Management Industrial management Electronic books.


Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network


facebook   instragram