AuthorPaley, Norton
TitleMarketing for the nonmarketing executive [electronic resource] : an integrated resource management guide for the 21st century / Norton Paley
Imprint Boca Raton, Fla. : St. Lucie Press, c2001
Connect tohttp://marc.crcnetbase.com/isbn/9781420025644
Descript 230 p. : ill

Marketing Marketing -- Management Electronic books.