| Author | Paley, Norton |
|---|---|
| Title | Marketing for the nonmarketing executive [electronic resource] : an integrated resource management guide for the 21st century / Norton Paley |
| Imprint | Boca Raton, Fla. : St. Lucie Press, c2001 |
| Connect to | http://marc.crcnetbase.com/isbn/9781420025644 |
| Descript | 230 p. : ill |