Author | Paley, Norton |
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Title | Marketing for the nonmarketing executive [electronic resource] : an integrated resource management guide for the 21st century / Norton Paley |
Imprint | Boca Raton, Fla. : St. Lucie Press, c2001 |
Connect to | http://marc.crcnetbase.com/isbn/9781420025644 |
Descript | 230 p. : ill |