TitleInternal marketing [electronic resource] : directions of management / edited by Richard J. Varey and Barbara R. Lewis
Imprint London ; New York : Routledge, 2000
Connect tohttp://marc.crcnetbase.com/isbn/9780203207352
Descript xvii, 311 p. : ill

SUBJECT

  1. Marketing -- Management
  2. Marketing channels
  3. Market segmentation
  4. Electronic books.