AuthorHanssens, Dominique M.
TitleMarket Response Models [electronic resource] : Econometric and Time Series Analysis / by Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz
Imprint Boston, MA : Kluwer Academic Publishers, 2002
Edition Second Edition
Connect tohttp://dx.doi.org/10.1007/b109775
Descript-

SUBJECT

  1. Economics/Management Science
  2. Marketing