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AuthorJugenheimer, Donald W
TitleAdvertising management / Donald W. Jugenheimer and Larry D. Kelley
Imprint Armonk, New York : M.E.Sharpe, 2009
Edition 1st ed
Descript vii, 222 p. ; 23 cm

CONTENT

Advertising management fundamentals : Foundations of advertising management -- Culture of advertising management, administration and leadership -- Advertising management trends -- Advertising financial matters : Accounting in advertising -- Financing advertising -- Advertising business plans : Advertising organizational values and culture -- Advertising managerial goals and objectives -- Advertising planning : Advertising management opportunities -- Advertising managerial analyses -- Advertising budget management : Advertising budgeting -- Advertising management : dealing with people : Organizational conflict, power and communication in advertising -- Advertising personnel management -- Advertising management decisions : Advertising strategies and plans -- Decision making in advertising -- Advertising management environment : Advertising constraints and restraints -- Advertising management ethics and social responsibilities -- Managing the future of advertising : Advertising organizational effectiveness -- Managing change in advertising -- Managing yourself : Advertising management concerns -- Personal management


Advertising -- Management Advertising Advertising -- Case Studies

LOCATIONCALL#STATUS
Communication Arts Library659.111 J93A 2009CHECK SHELVES

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