Advertising management fundamentals : Foundations of advertising management -- Culture of advertising management, administration and leadership -- Advertising management trends -- Advertising financial matters : Accounting in advertising -- Financing advertising -- Advertising business plans : Advertising organizational values and culture -- Advertising managerial goals and objectives -- Advertising planning : Advertising management opportunities -- Advertising managerial analyses -- Advertising budget management : Advertising budgeting -- Advertising management : dealing with people : Organizational conflict, power and communication in advertising -- Advertising personnel management -- Advertising management decisions : Advertising strategies and plans -- Decision making in advertising -- Advertising management environment : Advertising constraints and restraints -- Advertising management ethics and social responsibilities -- Managing the future of advertising : Advertising organizational effectiveness -- Managing change in advertising -- Managing yourself : Advertising management concerns -- Personal management

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