Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

AuthorJugenheimer, Donald W
TitleAdvertising management / Donald W. Jugenheimer and Larry D. Kelley
Imprint Armonk, New York : M.E.Sharpe, 2009
Edition 1st ed
Descript vii, 222 p. ; 23 cm


Advertising management fundamentals : Foundations of advertising management -- Culture of advertising management, administration and leadership -- Advertising management trends -- Advertising financial matters : Accounting in advertising -- Financing advertising -- Advertising business plans : Advertising organizational values and culture -- Advertising managerial goals and objectives -- Advertising planning : Advertising management opportunities -- Advertising managerial analyses -- Advertising budget management : Advertising budgeting -- Advertising management : dealing with people : Organizational conflict, power and communication in advertising -- Advertising personnel management -- Advertising management decisions : Advertising strategies and plans -- Decision making in advertising -- Advertising management environment : Advertising constraints and restraints -- Advertising management ethics and social responsibilities -- Managing the future of advertising : Advertising organizational effectiveness -- Managing change in advertising -- Managing yourself : Advertising management concerns -- Personal management

Advertising -- Management Advertising Advertising -- Case Studies

Communication Arts Library659.111 J93A 2009CHECK SHELVES

Chulalinet's Book Delivery Request


Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network


facebook   instragram