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AuthorKelley, Larry D., 1955-
TitleCases in advertising management / Larry D. and Donald W. Jugenheimer
Imprint Armonk, New York : M.E.Sharpe, 2009
Edition 1st ed
Descript xviii, 120 p. ; 23 cm

CONTENT

How to analyze a case study -- Advertising management fundamentals : Boswell agency -- The leaky oil company -- Prime media -- Advertising financial matters : Tinsdale agency -- Barrons agency -- Vineyard agency -- Advertising business plans : St.Joseph dispatch -- American textbook company -- Advertising planning : phoenix power company -- Go organic company -- Randall white dog food -- Advertising budget management : Bosco hot sauce company -- Alpha airlines -- Southern rice -- Advertising management : dealing with people : Iportal media company -- Metropolitan media company -- The davis group -- JPT agency -- Advertising management decisions : Barrands agency -- Zeller group -- Boston life insurance -- Advertising management environment : Zoomra motorcycles -- Glib media -- Texsize oil -- Managing the future of advertising : Arends agency -- Lawrenceville daily news -- Thomson media -- Managing yourself : State university -- KMF agency -- Gotham media


Advertising -- Management -- Case Studies

LOCATIONCALL#STATUS
Communication Arts Library659.111 K29C 2009CHECK SHELVES

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