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AuthorAula, Pekka
TitleStrategic reputation management : towards a company of good / Pekka Aula and Saku Mantere
Imprint London : Routledge, 2008
Edition 1st ed
Descript xiii, 237 p. ; 23 cm


The company of good : a contradiction in terms : the question concerning the good company : a good question -- Strategic reputation management : The reputation of the good company -- Is reputation capital or interpretation -- The arena model of organizational reputation -- Reputational arenas within markets of meaning -- Managing the company of good : Doing good deeds -- Communicating the good -- Managing good relationships -- Conclusion : The company of good

Corporate Image -- Management Corporations -- Public Relations Communication in Management Strategic Planning

Communication Arts Library659.2 A924S 2008CHECK SHELVES

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