Author | Aula, Pekka |
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Title | Strategic reputation management : towards a company of good / Pekka Aula and Saku Mantere |
Imprint | London : Routledge, 2008 |
Edition | 1st ed |
Descript | xiii, 237 p. ; 23 cm |
The company of good : a contradiction in terms : the question concerning the good company : a good question -- Strategic reputation management : The reputation of the good company -- Is reputation capital or interpretation -- The arena model of organizational reputation -- Reputational arenas within markets of meaning -- Managing the company of good : Doing good deeds -- Communicating the good -- Managing good relationships -- Conclusion : The company of good
LOCATION | CALL# | STATUS |
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Communication Arts Library | 659.2 A924S 2008 | CHECK SHELVES |
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