Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

AuthorHeding, Tilde
TitleBrand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre
Imprint London : Routledge, 2009
Edition 1st ed
Descript xviii, 267 p. ; 23 cm


Setting the scene : Key words in brand management -- Overview : brand management 1985-2006 -- Seven brand approaches : the economic approach -- The identity approach -- The consumer-based approach -- The personality approach -- The relational approach -- The community approach --The cultural approach -- Taxonomy : Taxonomy of brand management 1985-2006

Brand Name Products -- Management Branding (Marketing)

Communication Arts Library658.827 H454B 2009CHECK SHELVES

Chulalinet's Book Delivery Request


Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network


facebook   instragram